★ ★ ★ ★ ★

★ SHOP SPOTLIGHT ★

PlannerShit.com

Visit Shop!
Owner
🎵 Theme Song
♥ Must Haves
A good pen, smooth bright white paper and stickers/washi
★ Planner
B6 Rings (a few) and a Laurel Denise
✿ Fun Fact
Im a huge fan of Lord of the Rings!

PlannerShit.com did not start with a perfectly curated brand board or a five year business plan. It started with a parent who needed flexibility, a toddler with a complex sleep disorder, and a reality that traditional work simply would not bend far enough. With five dollars, a leap of faith, and a whole lot of determination, PlannerShit was born. Nearly a decade later, that same heart is still at the center of the shop. This is a business built around real life, not an idealized version of it.

The shop’s aesthetic reflects that honesty. Soft watercolor textures and calm, bright white space set the tone, but there is always a wink of sass tucked in. It is a balance that feels intentional and refreshing. PlannerShit knows life can be messy, overwhelming, and sometimes downright ridiculous, and it meets you there without judgment. The humor is self aware, never mean spirited, and always rooted in empathy. This is not about chasing trends or pretending everything is perfectly color coded. It is about creating space for real people to plan in a way that feels supportive and doable.

At its core, PlannerShit exists to make chaos feel a little more manageable. Whether that shows up as a snarky sticker that makes you laugh during a rough week or a soothing wash of watercolor paint at the end of a long day, the shop invites you to slow down and be kind to yourself. Even the name signals that you are allowed to show up exactly as you are. Planning here is not about perfection. It is about intention, humor, and finding moments of calm in the middle of a full life.

"“This isn’t about trends or perfection. It’s about real people, real laughs, and planning that actually fits your life.”"

If there is one thing PlannerShit customers rave about, it is the feeling of discovery that comes with opening an order. Grab bags have become the shop’s unofficial calling card, and for good reason. They offer a little bit of everything, making them the perfect entry point for new customers and a fun surprise for longtime fans. Stickers, paper goods, and creative touches from across the shop come together in a way that feels playful and generous. It is no accident that people often start with a grab bag and come back knowing exactly what they want more of.

Among all the offerings, watercolor paints hold a special place. They are not just a product, but a form of therapy. Creating them is calming, and using them feels like an invitation to slow down. That same gentle energy flows through the rest of the shop’s designs. Inspiration does not come from rigid planning or trend forecasting. It comes from choosing artwork that feels right in the moment, guided by intuition rather than obligation. Each release feels personal, like a snapshot of a mood or a season rather than a calculated move.

The creative process itself is delightfully imperfect. There is a system, fueled by a mix of OCD tendencies, multiple planners, and a deep understanding of what works for this maker’s brain. It might be impossible to fully explain, but it works. The result is a body of work that feels cohesive without being predictable. Every product carries the same message: planning can be beautiful, grounding, and fun, even when life feels anything but orderly.

"“Our watercolor paints are therapeutic to make and to use. That calm is something I want people to feel every time they open their planners.”"

A typical day at PlannerShit does not really exist, and that is exactly how its owner likes it. As a one woman show with ADHD, the rhythm is intentionally flexible. Some days are spent painting and designing, others troubleshooting printers and cutting machines that are regularly threatened with a hammer. Chaos is part of the process, and it is embraced rather than fought.

Challenges have been constant companions, especially on the technical side. Machines fail, supplies run low, and nothing ever goes quite as planned. Still, persistence wins. When frustration hits, there is a network of fellow shop owners who step in with advice, humor, and solidarity. That community has been essential, not just for business growth, but for staying sane along the way.

Looking ahead, the focus is on growth and expansion, with spring releases currently in the works and plans for monthly freebies on the horizon. The advice offered to new shop owners comes from experience: build a strong foundation, do not rush, stay flexible, and never underestimate the importance of excellent customer service. Things will change year to year, and that is not a failure. It is growth.

What keeps PlannerShit going is the people. The connections made within the planner community are the most meaningful reward of all. While there may not yet be a single standout memory, the excitement of future events and shared moments is palpable. This is a shop rooted in community, creativity, and the belief that planning should support your life, not pressure it.

Spring releases are on the way, and there is even more goodness coming soon. Monthly freebies are in the works, so be sure to follow PlannerShit on Instagram to stay in the loop. Now is the perfect time to explore the shop, grab a surprise bundle, and see what speaks to you.

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